Thinking of a fresh rebrand or redesign this year? Even Dwight Schrute knows, “Identity theft is not a joke!” And neither is losing your unique brand voice. Whether you’re stepping up as ‘Regional Manager’ or giving your business a bold new look, let’s make sure your rebrand is true to you.
1. Rebranding or Redesigning Requires a Goal
Decide if your current branding captures who you are and who you want to attract. Set clear goals with our brand strategy consulting.
2. Know Your Target Audience
Understanding your ideal audience is key. Before picking new colors or fonts, review your target customers. See our work aligning brands with new markets.
3. Stay Consistent Across All Brand Elements
Consistency builds trust. Your logo, website, and marketing materials should all reflect your new style. Need help making it cohesive? Explore our web design and print design solutions.
4. Define Your Core Brand Values
A strong brand reflects what you believe in. If you’re not sure how to express your values visually, learn more about our brand development process.
5. Know Your Competition
See what others in your industry are doing, then stand out by being you. Check out competitor reviews and use our consulting to differentiate your brand.
6. Understand Your Budget
Plan your investment for design, rollout, and marketing. We provide transparent pricing for rebranding to help you budget for success.
7. Understand the Design Process
Collaborate with a pro team to communicate your new message clearly. Our designers work with you from concept to launch.
8. Legal Considerations Matter
If you’re changing your name or logo, check for any trademark conflicts. Ask us about our logo and trademark guidance.
9. Plan Your Brand Rollout
Have a strategy for sharing the new look—update your website, social media, and marketing materials efficiently. Let’s plan a smooth rollout together.
10. Be Patient as Your Audience Adjusts
A great rebrand takes time to sink in. Keep using your new image everywhere. See how consistency grows brands in our portfolio.
Ready for a Rebrand That Actually Works?
At Sharp Media & Design, we guide you through every step—strategy, design, legal, and rollout. Contact us today for a free consultation, and let’s make your brand future-proof.